This presentation will explain how to build your department’s reputation in ways that will help you endure public scrutiny. Your department will be viewed more favorably in situations associated with high profile events such as deadly force incidents, excessive force complaints, racial profiling or allegations of wrong doing. Building a foundation of public trust takes time but it will pay dividends in reduced complaints and litigation. A positive reputation coupled with an engaged community will help you fight crime by getting the public to work with you. The presenter explains how to avoid negative situations from going viral, advertising success and mobilizing your community.
- Building trust
- Community notifications following traumatic events
- Customer service in policing
- Branding your department
- Engaging the community
- Catching your employees doing things right